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Unique Click

Եզակի Այցեր

Date / Time

This event fires when we receive an individual message and prepares it to be delivered. Think of this as the top of the funnel-unless it is dropped, each message you push will create a processed event.

There are a number of reasons your email will not even be sent to a recipient for delivery. This event informs your system when an email has been dropped. Further, it provides a reason for the drop, such as if we've found spam content (if spam checker app is enabled) or we see the recipient has unsubscribed previously.

When an email cannot immediately be delivered, but it hasn't been completely rejected, the deferred event fires. Sometimes called a soft bounce, We will continue to try for 72 hours to deliver a deferred message. After 72 hours, the deferral turns into a block.

An opened email is the first step toward the action you want your recipient to take. This event fires every time your email is viewed with images turned on. Like all email service providers, we use a transparent image beacon to track opened messages. This beacon is currently the only way a sender can tell if an email has been opened.

The click is the pinnacle of email engagement! Your call to action to view a recommended product, asks the recipient to click a link. We track that interaction and fires a click event.

Most Internet Service Providers (ISPs) provide a feedback loop, sending specific spam complaints to the Email Service Providers (ESPs), like we. When we receive a notice, we fire a spam event, so that you can react appropriately-or at the very least, never send another email to that address!

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