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When an email cannot immediately be delivered, but it hasn't been completely rejected, the deferred event fires. Sometimes called a soft bounce, We will continue to try for 72 hours to deliver a deferred message. After 72 hours, the deferral turns into a block.

If we cannot deliver a message, we fire a bounce event. Bounces often are caused by outdated or incorrectly entered email addresses. Many times you won't know a bounced email address until it bounces, so this event can help you ensure it doesn't bounce again by removing it from your lists.

An opened email is the first step toward the action you want your recipient to take. This event fires every time your email is viewed with images turned on. Like all email service providers, we use a transparent image beacon to track opened messages. This beacon is currently the only way a sender can tell if an email has been opened.

The click is the pinnacle of email engagement! Your call to action to view a recommended product, asks the recipient to click a link. We track that interaction and fires a click event.

Most Internet Service Providers (ISPs) provide a feedback loop, sending specific spam complaints to the Email Service Providers (ESPs), like we. When we receive a notice, we fire a spam event, so that you can react appropriately-or at the very least, never send another email to that address!

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